You want new enquiries for a specific service
Identify relevant searches, locations you can serve and the offer to test through a focused Google Search campaign.
Cyno builds Google Search campaigns around your services, locations and relevant search demand, supported by a suitable landing page. Meta is considered for message testing, audience exploration or retargeting. Reviews focus on both cost and enquiry quality.
Identify relevant searches, locations you can serve and the offer to test through a focused Google Search campaign.
Review search terms, ads, landing pages and sales feedback to identify unsuitable enquiries and adjust the campaign.
Check conversion recording, distinguish interactions from completed enquiries and compare the data with sales follow-up.
The proposal turns these work areas into agreed deliverables, responsibilities and acceptance criteria for your project.
Define the offer, audience, locations and valid-enquiry criteria. Agree spend, accounts and how each channel will be evaluated.
Organise search needs, keywords, ad copy and appropriate exclusions. Send searchers to pages matching their interests.
Check the message, forms, phone links and enquiry destination. Define conversion events and any landing-page changes needed.
Review costs, search terms and enquiries with feedback from sales. Test Meta with its own goals, content and budget when appropriate.
A framework to discuss before launch. Your campaign is adapted to the service, market, budget and sales process.
Group terms by the service people need.
Match the offer to the selected search intent.
Record a successful request, not just a button click.
Review valid enquiries and sales opportunities.
The review covers the campaign structure, messaging, landing page, conversion definitions and reporting. Media spend and service fees are agreed separately.
Compare the work involved. A quote follows discovery, with delivery costs and recurring costs shown separately.
For testing a service offer and establishing actual costs and enquiry quality.
For campaigns with data but high costs, irrelevant searches or low-quality enquiries.
For a defined offer and visual content suited to testing audiences, messages or retargeting.
Clarify services, locations, the offer and sales capacity. Agree the budget and how enquiries will be classified.
Output: Experiment plan, spend level and evaluation criteria
Build keywords, messages and audiences for the selected channel. Check landing pages, conversions and enquiry delivery before launch.
Output: Campaigns, content and a contact journey ready for review
Run within the agreed budget, review search terms and costs, and work with sales to identify relevant enquiries.
Output: Trial data and feedback on enquiry quality
Compare demand groups and refine keywords, messaging, landing pages and spend. Expand when data and sales capacity support it.
Output: Cost and enquiry-quality report with budget recommendations
Costs include spend paid to Google or Meta and Cyno's setup and management fees. Landing pages, image or video production and measurement integrations are quoted separately if needed. Spend and scope are agreed before launch.
Launch follows account, budget, content, landing-page and measurement readiness, subject to platform review. Evaluation depends on data volume and your customers' decision cycle. The experiment plan sets the review milestones.
We prioritise business-owned advertising accounts with appropriate access for Cyno. Your business retains visibility into costs, campaigns and data. Account access and handover documentation are agreed from the start.
Management covers campaigns, search terms or audiences, measurement, content and agreed reporting. Your sales contact provides enquiry-quality feedback. Landing-page or content work outside the scope is discussed before implementation.
Prepare your service, target locations, proposed budget, brand information and an enquiry owner. We will review the landing page, contact journey, accounts and required content. Suitable images or video are part of planning for Meta.
Customer numbers and revenue depend on market demand, your offer, the landing page and sales follow-up. A trial establishes actual costs and enquiry quality. Both teams review reachable prospects, relevant needs and sales outcomes to decide how to optimise or expand.
Explore the concepts, approaches and preparation that can help you define your project. These articles are in Vietnamese.
Cách chuẩn bị quảng cáo tìm kiếm: nhóm nhu cầu, trang đích, ngân sách thử nghiệm và đo lường khách hàng tiềm năng.
Read article
Phân biệt lượt truy cập, lượt liên hệ, khách hàng tiềm năng hợp lệ và đơn hàng để tối ưu đúng bước trong hành trình mua.
Read article
Bài viết năm 2025 giới thiệu cách hoạt động của GTM, phân biệt với Google Analytics và vai trò trong quản lý thẻ đo lường.
Read articleShare the service you want to promote, your website and a proposed budget. We will clarify preparation and a trial approach for assessing enquiry quality.
Share the service you want to promote, service area, landing page and proposed budget. If campaigns already exist, describe the cost or enquiry-quality problem you want to address.