Google Search
Reach people actively looking for a service.
- Relevant keyword groups
- Ads aligned with landing pages
- Track incoming enquiries
Google & Meta Ads
Connect campaigns, landing pages and feedback from your sales team to improve the quality of incoming enquiries.
Reach people actively looking for a service.
Test messages and reach relevant audiences.
Define the offer, audience, locations and valid-enquiry criteria. Agree spend, accounts and how each channel will be evaluated.
Organise search needs, keywords, ad copy and appropriate exclusions. Send searchers to pages matching their interests.
Check the message, forms, phone links and enquiry destination. Define conversion events and any landing-page changes needed.
Review costs, search terms and enquiries with feedback from sales. Test Meta with its own goals, content and budget when appropriate.
Review the whole journey to see where improvements are needed.
Reach relevant people with an appropriate message.
Take visitors to clear, relevant information.
Track successful submissions and check the actual need.
Connect with your sales team for follow-up and customer care.
Button clicks and successfully submitted enquiries are tracked separately.Scope & costs
Scope & costs
Define the work and a suitable budget before delivery begins.
For testing a service offer and establishing actual costs and enquiry quality.
Quoted by scope
Google spend and setup or management fees are quoted separately. Additional content or landing pages are specified.
Discuss this scopeFor campaigns with data but high costs, irrelevant searches or low-quality enquiries.
Quoted by scope
Scope depends on campaign count, historical data and the changes required. Media spend remains separate.
Discuss this scopeFor a defined offer and visual content suited to testing audiences, messages or retargeting.
Quoted by scope
Meta spend, management fees and image or video production are distinguished before work starts.
Discuss this scopeAd spend paid directly to Google or Meta within your agreed budget.
Campaign setup, operation and optimisation against agreed deliverables.
Landing pages, images, video and measurement integrations are quoted separately when needed.
Platform spend, service fees and applicable taxes are clarified in the proposal before work begins.
Experiment plan, spend level and evaluation criteria
Delivery details
Clarify services, locations, the offer and sales capacity. Agree the budget and how enquiries will be classified.
Campaigns, content and a contact journey ready for review
Delivery details
Build keywords, messages and audiences for the selected channel. Check landing pages, conversions and enquiry delivery before launch.
Trial data and feedback on enquiry quality
Delivery details
Run within the agreed budget, review search terms and costs, and work with sales to identify relevant enquiries.
Cost and enquiry-quality report with budget recommendations
Delivery details
Compare demand groups and refine keywords, messaging, landing pages and spend. Expand when data and sales capacity support it.
Explore the concepts, approaches and preparation that can help you define your project. These articles are in Vietnamese.
Cách chuẩn bị quảng cáo tìm kiếm: nhóm nhu cầu, trang đích, ngân sách thử nghiệm và đo lường khách hàng tiềm năng.
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Phân biệt lượt truy cập, lượt liên hệ, khách hàng tiềm năng hợp lệ và đơn hàng để tối ưu đúng bước trong hành trình mua.
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Hiểu tag, trigger, variable, data layer và cách Preview, quản lý quyền, consent trước khi publish GTM; không nhầm với Google Analytics.
Read articleCosts include spend paid to Google or Meta and Cyno's setup and management fees. Landing pages, image or video production and measurement integrations are quoted separately if needed. Spend and scope are agreed before launch.
Launch follows account, budget, content, landing-page and measurement readiness, subject to platform review. Evaluation depends on data volume and your customers' decision cycle. The experiment plan sets the review milestones.
We prioritise business-owned advertising accounts with appropriate access for Cyno. Your business retains visibility into costs, campaigns and data. Account access and handover documentation are agreed from the start.
Management covers campaigns, search terms or audiences, measurement, content and agreed reporting. Your sales contact provides enquiry-quality feedback. Landing-page or content work outside the scope is discussed before implementation.
Prepare your service, target locations, proposed budget, brand information and an enquiry owner. We will review the landing page, contact journey, accounts and required content. Suitable images or video are part of planning for Meta.
Customer numbers and revenue depend on market demand, your offer, the landing page and sales follow-up. A trial establishes actual costs and enquiry quality. Both teams review reachable prospects, relevant needs and sales outcomes to decide how to optimise or expand.
Share the service you want to promote, service area, landing page and proposed budget. If campaigns already exist, describe the cost or enquiry-quality problem you want to address.
